Marketing for hospitality and tourism

Bibliographic Details
Main Author: Kotler, Philip.
Other Authors: Makens, James C., Bowen, John T.
Format: Book
Language:English
Published: Upper Saddle River, N.J0: Pearson Education, 2010.
Edition:5th ed. [international ed.].
Subjects:
Description
Physical Description:xxiii, 683 p.: col. ill..
ISBN:9780132453134