Private label strategy : how to meet the store brand challenge

Bibliographic Details
Main Author: Kumar, Nirmalya
Other Authors: Steenkamp, Jan-Benedict E. M.
Format: Book
Language:English
Published: Boston, Mass.: Harvard Business School Press, 2007.
Subjects:

HQ Library

Holdings details from HQ Library
Call Number: 658.827 KUM
Accession Item Category Format Status Notes
B02751657K Reference English Adult Reference AVAILABLE

Tanjung Aru

Holdings details from Tanjung Aru
Call Number: 658.827 KUM
Accession Item Category Format Status Notes
B02751658A Reference English Adult Reference AVAILABLE

Sandakan

Holdings details from Sandakan
Call Number: 658.827 KUM
Accession Item Category Format Status Notes
B02751659B Reference English Adult Reference AVAILABLE