Six sigma for marketing processes : an overview for marketing executives, leaders, and managers

Bibliographic Details
Main Author: Creveling, Clyde M.
Other Authors: McCarthy, Burke, Hambleton, Lynne
Format: Book
Language:English
Published: Upper Saddle River, N.J.: Prentice Hall, 2006.
Subjects:
Description
Physical Description:269 p.: ill.
ISBN:013199008X