How brands become icons : the principles of cultural branding.

Bibliographic Details
Main Author: Holt, Douglas B.
Format: Book
Language:English
Published: Boston, Mass.: Harvard Business School Press, 2004.
Subjects:

Kem. Pembangunan Masyarakat & HalEhwal

Holdings details from Kem. Pembangunan Masyarakat & HalEhwal
Call Number: 658.827 HOL
Accession Item Category Format Status Notes
B02251371J Reference English Adult Reference AVAILABLE

HQ Library

Holdings details from HQ Library
Call Number: 658.827 HOL
Accession Item Category Format Status Notes
B02292410I Reference English Adult Reference AVAILABLE