Paul Arden

Paul Arden (7 April 1940 – 2 April 2008) was a creative director of Saatchi and Saatchi and an author of several books on advertising and motivation, including ''Whatever You Think, Think The Opposite'' and ''It's Not How Good You Are, It's How Good You Want To Be''. Provided by Wikipedia
by Arden, Paul
Published 2003
by Arden, Paul
Published 2005